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| Methodology |
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As the name of the awards indicates, the nominees and winners of EFY Reader's Choice
Awards for the 27 product categories are selected on the basis of the rankings given
by the readers of EFY. The rankings are put together to get the top five nominations
and then the winner amongst them is calculated on the basis of the most popular
brand voted. The respondents vary across segments -- mainly from the electronics
industry, professionals and even associations from different parts of the country.
In case of a tie between two brands for the same award, the case is referred to the
jury, and the winner is selected on the basis of their final vote.
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The jury is instrumental in deciding the winners in the three special categories.
For these three special categories, viz, `Electronics Man of the Year', `Electronics
Organisation of the Year' and `Lifetime Achievement Award', the jury nominates
individuals or organisations for the awards, and then a winner is selected from
amongst them through a secret ballot.
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The methodology and process for the selection has been designed by our Research
Partner -- IMRB.
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