| |
| Methodology |
|
As the title of the Awards indicates, the nominees
and winners of EFY Readers' Choice Awards for the (now 26)
product categories are selected on the basis of the rankings given by the readers
of EFY. The rankings are put together to get the top five nominations
and then the winner amongst them is selected on the basis of the most
popular brand voted. The respondents vary across segments - mainly from
the electronics industry, professionals and even associations representing different segments
of electronics. In case of a tie between two brands for the same Award, the
case is referred to the jury, and the winner is selected on the basis of
their final vote.
|
|
The jury is instrumental in deciding the winners for the four
special categories which are called EFY Jury Awards. For `Electronics Man
of the Year', `Electronics Organisation of the Year' and
`Lifetime Achievement Award', the jury nominates individuals or organisations
for the Awards, and then a winner is selected through consensus after discussion or
through voting.
The fourth special category Award's decision is left entirely to the jury
which decides it on the basis of the latest concern of the industry.
In 2009 this special award was given for 'Green Company of the Year'.
|
|
The methodology and process for the selection was designed
by our erstwhile research partner TNS.
|
