Winners of the three special awards - 'Electronics Organisation Of The Year', 'Electronics Man of The Year' and 'Lifetime Achievement Award' - will be selected solely by the members of a Jury.

For the 26 product category awards, the brands that will emerge as nominees for EFY Awards 2009 will undergo a final analysis by our Research Partners, IMRB. Only in the case of a deadlock between two competing brands, the Research Partner will take the help of the Jury.