Currently, drone photography is being pursued on an amateur level. But with the guidelines in place, this category is expected to gain a lot of attention from industries, as photography is pivotal to aerial mapping as well.
At present, the initial cost of proper drone photography is less than US$ 10,000.
Marketers across the world are always looking at connecting with their consumers innovatively. And since drones are relatively a new technology in the commercial space, brands are looking at ways to explore it. In fact, the advent of social media has made it mandatory for brands to try something new.
Interestingly, a few marketing agencies have been mushrooming across the world that specialise in drone advertising, which is popularly called dronevertising. DroneCast, Hoovy and Intel are three major players in the segment. Big shots such as PepsiCo, Coco-Cola and GE have already used drones in their brand campaigns to connect better with their consumers. The initial investment is somewhere between US$ 20,000 and US$ 25,000.
The mindset of marketers in different regions is a huge challenge. While brands in the West are more experimental and are prepared to shell out more on a new technology, the same cannot be said for brands in India.
However, with the technology expected to become cheaper in the future, it may not be too far-fetched to say that drones would be the next logical step after digital media, and dronevertising may be the biggest trend in marketing in the future in India.
Drones for delivery
We cannot ignore the most basic functions of a drone—delivery. Amazon is developing a fleet of drones for its airborne service, Amazon Prime Air Delivery. The e-retailer’s drone delivery service has successfully delivered goods to two of its customers in the UK. And while it is still in its nascent stage—drones can only deliver goods that weigh less than 2kg and need a helipad to land—we can expect drone manufacturers to come up with new user-friendly designs that will soon make deliveries easier.
Since India along with the rest of the world is moving towards digitalisation, and it is one of the fastest growing online retail markets, cheap airborne delivery may just be the next idea waiting to be commercialised.
Cost of infrastructure for drone delivery is a major challenge as companies in this space have to invest in additional infrastructure support such as helipads. However, drone delivery is expected to be a core part of the logistics sector in the future.
Purba Das, senior business journalist, EFY