Eris Technology Corporation was established in August 1995. Eris is an original design manufacturer (ODM) of diodes, providing excellent services, such as R&D, manufacturing, and after-sales service. Eris obtained the authentication of international quality standard ISO 9001:2008, ISO 17025 for chemical analysis field certification, ISO/ TS 16949 for quality management system certification, ISO 14000 for environmental management system certification. The chairman and president is Jonathan Chang.
As part of our series titled ‘Global Trade Opportunities’ where we feature global brands who are eager to do business in India, Anurag Gaur from EFY spoke to Vincent Chiang, general manager, Eris Technology Corporation.
A. Our products include Wafer and diodes/rectifier (Schottky Barrier Rectifiers/Super Fast Rectifiers/High Efficiency Rectifiers/General Purpose Rectifiers/TVS Diodes/Zener Diodes/Small Signal/Bridge Rectifiers).
Eris Technology Corporation is principally engaged in the manufacturing of diodes and wafers. The company’s diodes include Schottky diodes, rectifier diodes, fast rectifier diodes, Zener diodes, high efficient rectifier diodes, transient voltage suppression (TVS) diodes and others. The wafers include Schottky wafers, silicon rectifier wafers, TVS wafers, Zener diode wafers and others. We also provide light emitting diode (LED) lighting components used for LED lighting applications, LED street lights and others. During the year that ended December 31, 2010, the company obtained approximately 76.31 per cent and 23.15 per cent of its total revenue from diodes and wafers, respectively. The company distributes its products in domestic market and to overseas markets, including the rest of Asia, the Americas, Europe and Australia.
Q. What are your views about India as a market for your products (or services)?
A. The large domestic market with 1.21 billion population and the support of semiconductor wafer Fab by Indian government initiatives have give us space to expand in the diode/rectifier market in India. We had inhibitions earlier as the diode/rectifier market was not developed. That kept us away from entering India or have a presence India through tie ups or partners but now that the government is taking initiatives and having an open door policy, we have our hopes high and are anticipating good response to our product. The population and diversity should pave a way to challenging but profitable road.
Q. Which products or services do you expect to sell more in a country like India?
A. All the products that are related with DC will have a connection with our products. These products could be very well used in telecommunication industry. The products they would support are mobile chargers, notebooks etc. These products would also appeal to the Automotive industry.
Q. What is your current strategy or plan with respect to the Indian market?
A. We are looking for long term business partners with potential distributor or manufacturer. Since we have a strong R&D and manufacturing experience, we can support specific requirements too.
Q. Do you have any presence in India through your own office or partners?
A. Micro Devices Inc. is one of our distributors in India. We are currently looking for a long term business partner. For those who directly want to touch base can contact Joyce Leong at email@example.com or even visit http://www.eris.com.tw and http://eris.en.alibaba.com
Q. Are you looking for partners, such as distributors, system integrators, etc. for India?
A. Yes, we need more distributors to explore and promote our new own brand-ERIS.
Q. What are the challenges you foresee or have experienced while dealing with India?
A. Majority of the Indian franchisees are more of brokers. They order semiconductor components from foreign countries and then supply the same. Most of the goods are routed from China where devices are tampered, refurbished, counterfeited and quality standards are not met.
Hence, we’re looking forward on those electronic component companies or manufacturers who have more concern on the promise of quality consistently as our long term business partner. The Indian market is growing with middle-class population of nearly 400 million people and India’s electronic equipment consumption has been estimated at around $110 billion in 2010. This is expected to reach $363 billion by 2015, which is most attracting.
Q. Have you ever engaged in any marketing activity to generate business from India (e.g.: participated in an expo OR advertised in a magazine or a website?)
A. Yes, we joined Componex Nepcon India in 2009 and attend the Seminar on Market and Investment opportunity in India which was held at Taipei, Taiwan.