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Priority Is To Change Consumer Behaviour Towards Buying Energy-Efficient LED Lighting Products

Q. What is your vision for LED lighting ecosystem in the country?
A. EESL runs one of the largest LED lighting promotional programmes in the world. The other large programme was in China, where the government provided a subsidy of US$ 300 million.

Under EESL programme, over the next two years, we aim to distribute about 200 million LED bulbs and nine million streetlights. Total investment will be US$ 1.2 billion.

Our priority is to change consumer behaviour towards buying more energy-efficient LED lighting products and make it a national priority. Therefore we work more as a facilitator rather than a regular seller.




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