Thursday, February 29, 2024

“We Need to Focus on the Purpose of Why We Create, Who We Create For and What Purpose Our Product Will Serve”

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Q. What changes have users experienced after using pin point?
A. We provide the user with necessary information; we give them neither more nor less. When you have a lot of information, you do not know what to focus on, and when you have less information, you cannot get your job done. It helps users find the right balance.

Q. How is 3DEXPERIENCE different from other tools in the market?
A. Generally, there are separate tools for designing, testing, verifying, optimising and so on. You will have in log in and log out of one to access other information on other tools. With 3DEXPERIENCE, there is no need to get in and get out of the tool, as everything is present on one screen. You can also see the progress of your design at various levels.

Q. What are those factors influencing these innovations?
A. It is the technology that is influencing innovation. You need to have some killer product. Today, the chips being produced are not used to the fullest. For example, if you take a look at a mobile working on an octa-core processor, you rarely put all eight cores to maximum use.

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Q. What would you say is the winning feature for a tool?
A. It is the experience derived by a user; the way he/she interacts with the tool. The touchscreen was introduced much before Steve Jobs introduced the iPhone. But apple came up with the idea of using it as a communication medium between humans and machines, in order to simplify the use of a smartphone and expand it to a broader range. Similarly, what a tool provider can do is work on the user interface. Human machine interface (HMI) has changed dramatically over the years and we have to make sure that the interface we provide is appealing for different domains of operation.
A designer or an engineer working on our tool should not care about the tool; he should focus on the idea. The more value you can provide in the tool, the easier will be his job. It is about providing the right capabilities. You need to predict what his role and intent are, and what he is trying to do. We try to customise the tool and provide access depending on the role of the user, say the CEO of a company or a worker in the Information Technology (IT) team.

Q. What is the biggest challenge in working with three-dimensional space?
A. What we have experienced is that customers should be understood. Understanding their need is most challenging. The technology allows you to be great; it seems to be easy to listen to customers, but every customer has a different idea. You have to identify the middle line to satisfy everyone. While there is technology and software engineering, we need to focus on the purpose of why we create, who we create for and what purpose our product will serve.


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