Wednesday, November 29, 2023

Can A Business Plan Be An Asset?

By Anand Tamboli

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Your business plan is not just a document; it is your guiding star in the entrepreneurial galaxy. So, why settle for a static plan? This is the author’s take on embracing the dynamism, infusing narratives, and committing to sustainability in this part of his ongoing series

Most startups are typically valued on future earnings. This is risky, because the future is unpredictable, and the numbers are not being linked to reality.

Many Indian startups, unfortunately, are overvalued. Look at the recent news and market. Looks like the funding winter is coming, realistic valuation is on the cards. The valuation bubble is bursting with a reset in sight.

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In the fast-paced arena of startups, where ideas flourish and innovation reigns supreme, valuations have always been a sort of black magic.

But when you get them right, the benefits are multifold. They often result in operational efficiency, better value propositions, better scaling possibilities, and better access to funding.

So, where does a business plan fit into all this?

And why it is necessary?

In the dynamic and ever-evolving world of startups, having a well-structured business plan is akin to a compass guiding you through uncharted waters.

At its core, a business plan serves as a roadmap, illuminating the path to success by outlining your startup’s mission, vision, strategies, and goals. But beyond this conventional wisdom, there is more to what it entails. The question really is—can a business plan be an asset? And if yes, what must go into it?

Clarity amid chaos

It would be an understatement to say the current world is more chaotic than we would like. Add to that life of a startup, which is often rife with ambiguity and uncertainty. A well-thought-out business plan brings clarity to your vision, helping you articulate your unique value proposition, target audience, and market differentiators. It is a tool for making critical decisions with confidence.

Strategic direction

Beyond being just a document, it is a strategic tool that helps you define short-term and long-term objectives. This plan should evolve alongside your business, adapting to market shifts and insights while maintaining your core values. More so, it is a brain dump of founders or CEO that others can read and understand. Without that people may feel they have understood the vision, but it would be only partially correct.

Investor magnet

Savvy investors are drawn to startups armed with a comprehensive business plan. Not because they like PowerPoint decks or anything such. But because they understand the value of writing your thoughts and ideas on paper. It not only showcases your dedication, market understanding, and financial projections, but it also increases your chances of securing funding due to increased confidence.

When should you write one?


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