Apart from this, retailers need not pay any third-party fee to the payment gateway as BharatQR code is a common code that can accept payments from all three payment gateways—Visa, MasterCard and RuPay.

BharatQR Code was launched earlier this year (Image courtesy: thetechportal.com)

Effective marketing

American fast-food restaurant Taco Bell managed to garner over 200,000 scans using QR codes in its promotional campaign for ESPN College Football around the Bowl Championship Series in 2013. The brand managed to engage a substantial number of customers by using QR codes smartly.

Seamless customer experience

The waiting time for a customer is a key factor in determining the footfall of a retail store. The longer the queue, the more likely the customer is to avoid the store. So, retailers are devising ways to reduce the waiting time at the queue in order to give customers a more seamless experience. BharatQR seems to address this concern to some extent. With PoS machines, consumers have to swipe their cards, enter their PIN and wait for the machine to generate receipts. While in the case of BharatQR, all that customers need to do is to scan the QR code before them and enter the PIN, to get the payment done.



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