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Location: New Delhi
Company: EFY Enterprises Pvt Ltd
We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.
The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.
Key Responsibilities
- Manage organic search traffic and AEO performance.
- Analyse Google Search Console and Google Analytics data.
- Work on content clean-up and consolidation across large numbers of web pages.
- Improve on-page content standards and internal linking.
- Maintain index hygiene and identify technical content issues.
- Work on structured data and improve search visibility.
- Edit technical English content written by engineers and make it easy for general readers to understand.
- Support AI-assistant and search visibility initiatives.
- Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.
Requirements
- 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
- Strong hands-on experience with Google Search Console.
- Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
- Ability to understand traffic changes after content optimisation.
- Good English editing skills.
- Basic knowledge of Python or scripting in Google Sheets.
- Good understanding of organic search, content optimization, internal linking, indexing, and structured data.
Preferred Background
Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.
Not a Fit:
Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.
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