New ITS Camera Improves Road Safety And Traffic Flow

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Engineered with an all-in-one structure, embedding video, radar and supplemental light in one module, ramping up detection of violations

Prama Hikvision has introduced its latest traffic product offering – the All-Rounder ITS camera – designed to improve road safety and optimise traffic flow. As the name implies, the camera encompasses different skills and abilities, boosting speed detection, traffic violation detection, automated plate recognition and vehicle attribute analysis in one housing. 

Hikvision is always pushing the boundaries of video technologies. Beyond the visual range that is perceived by video cameras, the abilities to understand other kinds of “senses” would allow even more precise monitoring and reporting of events or accidents. This is multi-dimensional perception, a trend that will drive the security industry in the future.

The new ITS camera is designed and developed with this multi-dimensional concept in mind. It is Hikvision’s first camera to integrate three otherwise separate modules in one unit with no compromise on performance, making the camera neat and flexible to be deployed for demanding environments, all easily and cost-effectively. 

Improving road safety and optimising traffic flow

The product provides an HD camera, speed radar and light array inside one housing. Specifically, it works with a multi-tracking radar that continuously monitors up to two or three traffic lanes – depending on the camera model and identifies the speed and position of objects in the monitored area at a speed of up to 300 km/h. If a vehicle violates the speed limit, the embedded radar triggers the connected camera and a picture is taken of the vehicle and its license plate. 

In the event of infringements of traffic rules such as wrong-way driving, improper lane usage or even failure to use a seat belt, the camera will capture images of the corresponding vehicle, recognise its license plate and relevant information including vehicle type, colour, brand and direction of movement, which can be addressed to the authorities in real-time or stored onboard. 

Incident detection helps to improve overall driving standards, which ultimately reduces the number of accidents, improves road safety and further evens traffic flow. 

Inside the camera 

Employed with Deep Learning algorithms, the camera can recognise a much higher number of license plates and with higher efficiency than conventional ANPR systems. Its GMOS sensor further ensures brighter and smoother images to be reproduced in challenging lighting conditions, especially in low-light environments. 

The camera’s embedded supplemental light features a 16-bead light array, offering an IR range of up to 40 metres at night.  

As all of these functionalities are integrated, the single product itself outperforms conventional ITS products with space-saving and less cabling for easier installation. It supports flexible pole- or side-mounting, which makes onsite configuration effortless.   

The Hikvision All-Rounder ITS camera is ideal for various scenes such as urban roads, highways, tunnels and toll stations.


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