Wednesday, July 17, 2024

End to End Solution Is The New Trend In Market

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KyungJun Lee, Sr. Director APAC Marketing at TELIT

Q. What is this “one stop one shop”?
A. We were a hardware company, only module (GNSS, communication and short range module) supplier till 2013, by acquiring the IRIS company in 2013 we came up with the software, that is the platform. Then we acquired Cross-Bridge, a US company who were into the simcard business, so now whoever comes to us we can provide him everything from module to connectivity. On top of this, we have our own platform. We have already developed more than 130 APIs to cover all IoT industry like the Telematics, position, healthcare, POS, AMR, everything. So this is why our slogan is one stop one shop. We can support our customers from the module to the connectivity including the sim card.

Ashish Gulati, country manager, TELIT India

Q. Do you think that more and more companies are now looking for end to end solutions?
A. Yes that is the way forward and that is why we are following the one stop one shop concept. One shop will ensure that you have end to end solution. From the product to the module, you can have the connectivity, the sim card and also the platform for the services. So that’s the concept being followed across all the industries even in Indian market. So as I said, companies doing software are also getting into hardware. But why do they want to do this? The only answer is that they do not wish to outsource anymore.
So far if you have a business opportunity, you need to choose the module, develop the box terminal, contact the mobile Network operator (MNO) to get the simcard, develop the server and develop your own platform. All this takes more than one year before you come to business. But now if you come to us, you can start your business in 2-3 months because we have already prepared everything.

Q. Do you develop new platforms for each new modules you come up with?
A. No, whenever we develop new module, the device wise agent is loaded on our module. We support our device wise agent for all new products including our legacy products.

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Q. What is the 3D altitude service with the automotive modules that you have?
A. The 3D altitude service that we have is the GNSS module which can track under the subterranean or the multi-spiral parking lots. In these areas the satellite signals are extremely poor or weak. So by combining the satellite with the MEMs sensors the signal is strengthened for the correct tracking of the automotives. This is the three dimensional tracking service that we have.

Q. What is the scope of GNSS modules in Indian market?
A. The GNSS is a technology related to the geographical features. We will continue a strong push for GNSS products. With the launch of Telit module Jupiter SE873, which tracks signals from both GPS and GLONASS satellites, Telit has set a new standard for applications in the navigation and tracking segments last year. Telit has once again raised the bar developing the industry smallest Flash based GNSS module, demonstrating its commitment to an aggressive research and development policy. In the cellular module field, we expect to continue strong expansion in our portfolio. Last year we launched many new derivatives of our popular xE910 module family. The xE910 is a family of compact LGA modules sharing a unified form factor and common AT interface, and supporting GSM/GPRS, UMTS/HSPA+ and CDMA/EV-DO. A newly announced 3.5G HSPA variant – the HE910-GL – expanded the module family even further.

In telematics field let’s say for fleet management, where companies have a fleet of trucks, managing them is quite difficult. Most of them have been struggling specially when the truck goes under a tunnel and they are not able to trace them. Now that the truck drivers know that inside the tunnel they cannot be tracked, they park their truck in there and sleep for few hours. For whatever time the driver is inside the tunnel it is a direct loss to the company. But using this GNSS module for tracking their trucks this issue can be sorted out.

Now take the example of Delhi where you see big malls and big buildings besides the roads, once you enter those roads your position cannot be tracked. But if you have this GNSS module, tracking your position would not be difficult.

Q.How do you tackle the issues related to testing and the certification of your products?
A. Actually Telit has its own test lab so all the test procedures which are followed in any CE
approvals are conducted in our own lab in Italy. So before going for any certification we conduct all those tests in our labs to ensure that our products would qualify for any certification.

Q. Are you looking to set up any such test labs even in India?
A. It depends on the business. If the market is good enough then we will definitely look forward for it. There would be a lot of investment required for any such setups and so we can go ahead with it only if the market is at its peak. Although the business potential in India for such activities is good, it still has a long way to go.

Q. How do you plan to tackle the challenges coming up in Indian market?
A. Of course quality of products count a lot. We are quality certified company and have approvals for our products irrespective of our local or small competitors. We already invest money to get approvals and to get our products tested in order to sell our quality products in every country and so in India but our competitors do not. They do not need such approvals for their products for each country outside. So from quality point of view we are sure that we are the qualified module supplier. This is not just size wise, but also price and support wise we compete with them. Additionally, our presence in each and every country also helps us to cover all the markets. Also, if the companies are willing to export their products we can support them too.


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