RockeTalk, a Mobile 2.0 provider of mobile social applications, has launched free mobile social networking application in India. The RockeTalk application allows mobile phone users to meet and interact with new people through instant text, voice, picture and video messaging. Users can also create and share their own content with friends and family, and join and interact with mobile communities. Through this application, user can send content to other RockeTalk users, or to anyone’s email address.
LG KT610 and KF750 (Secret) mobile phones, pre-loaded with RockeTalk, are already available to consumers in India. The latest version of the RockeTalk application to be preloaded on these LG mobile phones now includes a multiple Instant Messenger (IM) chat feature compatible with Yahoo!, Google Talk, MSN, AIM and ICQ.
MCliques’ communication tool ‘Cellmate’ allows users to build and access social networks on an ordinary mobile phone with no Internet connectivity.
Cellmate—a peer-to-peer mobile social networking application—offers features like sending instant messages, setting up group reminders, RSVPs, taking polls among group mates, sharing a checklist or to-do list for a group project, and conducting group discussions just like on Web forums. The platform also makes available the chronological history of all the messages and replies exchanged related to a particular message.
Unlike many other mobile group products, Cellmate does not require users to sign up for a wireless Internet plan as the product works on top of good-old SMS functionality.
Cellmate can run on any mobile phone that supports J2ME (Java) run time—the most ubiquitous mobile platform today. Most handsets, including many lower-end handsets, come with Java runtime pre-installed.
Key to success
Major constraints in the adoption of mobile entertainment services include access to the various content on offer, user interface, handset form factor, storage capacity, battery life, network speed and coverage, and cost of data services.
If a user finds it difficult to navigate the way to the content, the likelihood of actually consuming content drops dramatically. For this reason, Comviva has developed its aggregated voice applications network, which brings a myriad of applications together on a single platform, overcoming the significant hurdles that exist for the operator in integrating and managing providers of different applications and at the same time simplifying access to voice-based applications for subscribers.
Dr Vinod V. Vasudevan, group CEO, Flytxt, says that need of the hour is more creative thinking to adapt entertainment to mobile. One big obstacle is creating business models and infrastructures that can deliver the content reliably and securely.
Because of this constraint, it needs a lot of creative thinking from marketers to attract subscribers to avail entertainment services. Key lies in identifying the subscribers’ needs and promoting the right infotainment services to them!
The author is a deputy editor at EFY
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