From chargers to heavy industrial machinery, this Indian deep-tech startup is tackling one of the most overlooked sources of power wastage.
Inno 91 Green Technologies has developed a hardware-based intelligent power control solution that can function as an embedded module inside devices, a retrofit switch for existing infrastructure, or a plug-in adaptor for consumer use. The solution automatically cuts off power when devices are idle and restores it instantly when activity resumes, eliminating unnecessary electricity consumption at the source.
Across homes, offices, and industrial facilities, countless plugged-in devices continue to draw power even when idle. This silent consumption increases electricity bills, reduces equipment lifespan, and contributes to avoidable energy loss. According to the company, its solution acts as an intelligent energy gatekeeper that continuously monitors device behaviour and disconnects power when no active load is detected, intervening only when energy is being wasted.
At the core of the innovation is a feedback-based power control architecture that uses real-time load sensing and adaptive switching logic to determine whether a device is actively consuming power or operating in an idle state. Once an idle condition is detected, power is disconnected and restored instantly when usage resumes. The key challenge was ensuring reliable performance across applications, from low-voltage consumer electronics such as mobile chargers to high-load industrial systems, including cranes weighing up to 25 tons—without compromising safety or performance.
Co-founded by Saurabh Tiwari, CEO, and Prateek Warjurkar, CTO, the company was established in 2016 after identifying a significant gap in energy efficiency solutions in India. Early funding from the founders’ families supported the transition from concept to development. The founders focused on addressing a problem they viewed as largely overlooked, even as sectors such as fintech and e-commerce expanded rapidly.
The challenge was addressed over three years of in-house research and development, involving iterative prototyping and the development of adaptive power regulation algorithms. The system was built by an internal multidisciplinary team of around 19 members, including electronics engineers, power electronics specialists, software engineers working on energy and carbon-tracking systems, energy auditors, and deployment engineers. The company has secured patents in India and Germany and states that its systems comply with ISO standards for energy efficiency and emissions, as well as CE certification requirements.
The startup operates across three deployment models. OEM-embedded modules are integrated directly into devices at the design stage to eliminate standby losses at the source. Retrofit systems are deployed within existing infrastructure, such as offices, government buildings, and industrial facilities, via external switching and control units. Plug-and-play consumer products enable households to reduce energy waste through simple external adaptors for appliances such as chargers, laptops, and other electrical gadgets.
The company reports deploying over 200 units across industrial, enterprise, and consumer environments, including installations in heavy industrial setups, such as railway workshop systems associated with IRCTC. These deployments have demonstrated measurable reductions in energy consumption, along with improvements in electrical efficiency and equipment lifespan. However, detailed financial performance figures have not been disclosed.
Manufacturing is outsourced to external partners, while the company is headquartered in Amravati and has operational support in Pune. This structure allows a stronger focus on R&D, IP creation, and system design rather than capital-intensive manufacturing infrastructure.
Despite early traction, scaling remains the company’s biggest challenge. Building a stronger ecosystem of OEM collaborators, distribution partners, and strategic investors is critical to transitioning from pilot deployments to large-scale adoption. The startup is also exploring partnerships with semiconductor manufacturers and energy-focused enterprises to strengthen its supply chain and deployment capabilities.
Looking ahead, the startup plans to develop AI- and IoT-enabled energy optimisation systems aimed at predictive power management and carbon credit integration. The company is actively seeking channel partners, semiconductor vendors, and strategic investors to accelerate expansion across industrial, commercial, and consumer markets.
“Innovation is challenging at every stage, from zero to one and then from one to ten,” the co-founder notes. “Our goal is to turn energy waste into a measurable resource and demonstrate that India can lead in building scalable deep-tech solutions for sustainability.”
With dual patented technology, early commercial deployments, and a roadmap towards intelligent energy systems, Inno 91 Green Technologies is positioning itself as an emerging player in India’s deep-tech sustainability landscape, targeting one of the most persistent inefficiencies in modern electricity consumption.
