Tuesday, April 23, 2024

“We are keen to market our brand in India”

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As part of our series titled ‘Global Trade Opportunities’ where we feature global brands eager to do business in India, Anurag Gaur from electronicsforu.com spoke to Daniel Liu, marketing head, Nuvoton Technology Corp. about their business strategy in India and their plans going forward. The company was established in July 2008 as an affiliate of Winbond Electronics Corp. They started 8-bit 8051 controller in 1993, 32-bit ARM7 controller in 2000 and ARM9 in 2002.

Based on their experience, Nuvoton introduced the M0 series, NuMicro in 2009 as the pioneer of Cortex M0, and gained lots of support from customers, becoming the leading provider of Cortex M0 globally.

Daniel Liu
Daniel Liu

Q. Can you share details about your organisations’ products and services?
A. Nuvoton was established by three business groups, consumer electronics business group, PC business group and foundry business group. We hold a high market share in the motherboard I/O controller segment since we inherited Winbond’s years of experience in Computer Logic ICs field. We have regularly introduced more products, like TPM (Trusted Platform Module) and Sideshow controller etc., to meet the diversified application requirements of the computer systems. The consumer ICs focus on the product design of speech ICs, multimedia ICs.

The consumer electronics business unit develops MCU (Micro Controller Unit) and voice IC, which are widely used in industrial controller, toys IC and consumer electronic market. Meanwhile, Nuvoton’s ARM7 & ARM 9 are now popular security and communication applications. The newly introduced ARM Cortex M0 NuMicro series have been adopted by top tier tablet PC manufacturers worldwide, owing to its performance in touch screen control.

Nuvoton Foundry FAB has a capacity of 45,000 wafers per month. It offers a variety of technologies including Generic Logic, Mixed Signal (Mixed Mode), High Voltage, Ultra High Voltage, Power Management, Mask ROM (Flat Cell), embedded Logic Non-Volatile Memory processes, etc. based on 0.35 um to 0.6 um technologies. As a semiconductor manufacturing foundry, our goal is to deliver excellent foundry capabilities as a manufacturing partner to fabless or fab-lite semiconductor companies. Our annual turnover has been USD250 millions.


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