“We are keen to market our brand in India”

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Q. What are your views about India as a market for your products (or services)?
A. After 2 years of consistent efforts by Nuvoton and its distributors, Nuvoton’s 8bit MCU 8051 is now well known in the Indian market. They are mainly used in electronic weighing, industrial control box. Our recently introduced ARM Cortex M0 NuMicro Family is Nuvoton’s brand-new 32-bit Microcontroller product line based on the ARM Cortex M0 processor. They meet Indian manufacturers’ requirements and help them cut down cost, shorten development process and speed up the time to market.

Q. Out of the range of products and services that you deal in, what are the kind of products that you feel will find more takers in India?
A. Nuvoton is working towards enhancing sales opportunities in emerging markets like India where hardware manufacturing is promoted. These markets are capable of designing and producing hardware, with the support of their government. We plan to introduce 8051 and ARM Cortex M0 NuMicro Family in these emerging markets.

Q. What is your business strategy with respect to the Indian market?
A. Our aim is to enhance distributors’ know how and professional technical skill. With the help of technical support from our distributors combined with our power-packed, cost effective MCU, and end-to-end solutions, we believe that customers will be open to adopting Nuvoton’s products in a short period. We will help them develop their own products much before their competitors.

Our second area of focus is to market our brand through the right use of media. We look forward to strengthen our media relations in India and run advertisements in local media to let our prospective customers know about us.

Our third focus is to host workshops or seminars for colleges, research institutions and industries to bring the latest technical acknowledgements to the Indian market.

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