“Safety and reliability are two different things”

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EFY: Does TI consider India as a sales destination, or a marketing decision influencing destination?
India is a very important market for TI. We started investing in India by setting up a design centre in Bengaluru as early as 1985. Since the last 6 years, our sales have grown considerably and now we have Sales and Applications offices across Tier I and Tier II cities all over India. As part of our strategy to be as close to the customer as possible, we have 3 offices in Bengaluru itself. We also have Application Engineers in all our sales offices thus making them self-sufficient in giving technical support to the customers.

EFY: Do you handle manufacturing in-house? If not, who are your major solution providers?
We have our own fab for most technologies but if it makes sense to outsource it, then we do have solution providers for that.

EFY: What are the breakthroughs that have come out over the years?
Our history of innovation includes industry-leading advancements at the circuit design, process technology, software and systems levels. Over the past few years, we have been investing in research and development. We pursue innovation by funding and collaborating with universities and industry leaders, incubating breakthrough ideas in our Kilby Labs, executing competitive roadmaps within TI’s business units and specialized labs, and developing world-class manufacturing technologies.

This approach allows us to develop, evaluate, refine and capitalize on the technology advancements that enable differentiated products to meet our customers’ evolving needs.

Customers in diverse end-equipment sectors around the globe rely on TI’s innovative semiconductor devices – from catalog and custom analog products to wireless and embedded processing products, including digital signal processors (DSPs) and microcontrollers.

Specifically to microcontrollers, we recently launched the Wolverine line, which is an ultra low power line of MCUs. We also have the Hercules line that we talked about earlier. Another thing to note is the price point of our MCUs. We have been able to sell 16-bit MCUs at a 4 or 8 bit price point. Our MSP430s have starting selling price at 25 cents and 4.3$ for development tool.

EFY: Could you please elaborate on your hiring policies?
We have a specific programme for hiring engineers here at TI. It’s called the NCG programme, which stands for New College Graduate. If you look at TI’s worldwide priorities, the 4th priority is to invest heavily into getting freshers.

EFY: What about hiring for your sales side?
We also hire people for our sales operations through these programs. We need engineers at our sales offices too. So we hire for Technical Sales Associates, and Analog / Digital Application Associates.


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