What if ESD protection stopped relying on temporary fixes—and started offering permanent, adaptable solutions? A quiet revolution in material science is reshaping how to safeguard sensitive electronics. Here’s what’s new…

Traditionally, ESD (Electrostatic Discharge) protection in electronics, pharma, and explosive industries has depended on mats, carbon-filled coatings, or metal fillers. These solutions, while functional, suffer from limited lifespans, uneven conductivity, and costly maintenance. The industry’s rapid growth and the increasing complexity of manufacturing environments have exposed the shortcomings of these conventional methods, creating a pressing need for more reliable, long-lasting protection.
Enter ProShield ESD—a world-first, 100% polymer-based ESD paint by SCH Coating solutions Pvt. Ltd. , that rewrites the rules of static protection. In an exclusive conversation, with Madhusudan Marepalli, Director and Praveen Kumar Munipally, additional Director at SCH Coating solutions Pvt. LTD, Akanksha Sondhi Gaur from Electronics For You (EFY) learned how their technology eliminates the need for carbon or metal fillers altogether. Instead, a specially engineered conducting polymer forms the backbone of the paint, ensuring permanent, homogeneous conductivity across a variety of surfaces—plastics, foam, wood, metals, and even paper. The resistivity can be precisely tuned to meet conductive, dissipative, or antistatic requirements, tailored for each application.
This approach offers multiple advantages. It ensures uniform, permanent conductivity through the chain structure of the conducting polymer, allowing electrons to flow smoothly and avoiding the inconsistent performance seen in filler-based solutions. Its versatility enables it to adhere to a wide range of challenging substrates, including flexible foams, rigid metals, and even disposable packaging. Praveen mentioned that “the maintenance is simple, with damaged areas easily patched without compromising performance, and the coating lasts significantly longer than traditional mats. Additionally, it supports sustainability with water-based, low-VOC, and RoHS/EPA-compliant formulations that meet modern environmental and safety standards.”
The team is already pushing boundaries, developing transparent ESD coatings, EMI/RF shielding paints, and smart coatings with sensor integration—positioning the technology for Industry 4.0 and smart factory adoption. With global expansion underway and strategic partnerships forming, ProShield ESD is set to disrupt sectors ranging from electronics and defense to automotive and pharma.
The full interview, offering deeper insights into the science, applications, and business strategy behind this disruptive technology, will be published soon—stay tuned.








